Where To Get A Leather Braccelet With Name Engraved How Can I Restore This Leather Jacket Where Tape Roughened Surface?

How Can I Restore this Leather Jacket where Tape Roughened Surface? - where to get a leather braccelet with name engraved

I bought a leather jacket at a flea market on Sunday. Good price and good condition. Well, almost good condition.

The seller did tape a poster with the price on the jacket, and when I returned, and then remove the tape, it's like removing the outer skin with brightness. Now shows a lighter color and hilly region, where the band is.

Home or commercial product, that this is what's it from?